August 15, 2014 | By: Andy Carter, HAP President and CEO
Recently, Janette Bisbee, a member of HAP’s Hospital
Engagement Network team, delivered a compelling presentation on hospital
patient and family engagement efforts. During the presentation, she referred to
“brave hospitals”––those entities willing to step out and take risks, accepting
the possibility of cultural discomfort, unrest, or even failure.
This got me to thinking that HAP’s responsibility is to encourage
and empower our members to be brave in this ever-changing health care environment.
We need to do this by providing advocacy, resources, and education. We also
must help spread the word about health care delivery change and what it means.
must help the public, policymakers, elected officials, and stakeholders
understand the tough choices and risks that health care providers are taking to
adapt and ensure access to quality care.
So what kinds of actions might be considered brave?
- Taking real steps toward
billing and price transparency. This starts with educating consumers and patients
on the basics of billing to eliminate surprises, and ultimately giving
them factual information about price and value.
- Integrating the importance
of quality outcomes and patient satisfaction scores in to the entire
culture of an organization…with accountability across the entire
- Undertaking clinical
integration––the movement to the triple aim.
- Creating patient and
family committees that provide real and raw feedback about a hospital’s
patient interactions and communications.
- Creating physician
leadership opportunities to drive change.
- Making population health part
of your mission.
I would be interested to know what you think about this
notion of brave hospitals. Have I hit the mark, missed the mark?
HAP recently stepped out of its comfort zone, and took a
journey in to unchartered territory when we adopted our new strategic plan. The
plan is different, bold, and I believe, brave as well.
We will take risks that
create some cultural discomfort. And we may fail in some of our efforts as we
work to be the leading voice for a healthy Pennsylvania.
But the status quo is
not an option. Modest change is not an option. Together with our members, we
too must strive to be brave.