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Event Details

CMS Price Transparency–Are You Prepared To Answer Tough Questions About What Your Hospital Charges?


Dates: December 17, 2018 - 12 p.m. to 1 p.m.

Location: Webinar

Registration Deadline: December 12, 2018

Online registration for this program has closed. Please contact HAP Education Services at (717) 561-5270, if you would like to register for this event.

Effective January 1, 2019, CMS is requiring hospitals to post their current standard charges via the internet in a machine-readable format updated at least annually.

Pricing Details: $99 HAP Members - Live Webinar / $199 Non-Members - Live Webinar / $99 HAP Members Only - Recording / $150 HAP Members Only - Live Plus Recording

Program Overview

This requirement will spark renewed media interest and generate additional consumer questions about how much services cost and why. While everyone applauds CMS’ intent to help consumers understand what they will pay out of pocket, hospitals are also keenly aware of the complexity and challenges associated with posting a chargemaster for public use.

Pennsylvania’s hospitals need to be proactive and prepare key personnel to help consumers navigate these new requirements, and understand what the numbers truly represent. Hospitals must also be ready to communicate externally about the common misconceptions related to standard charges, and the efforts that have been made to make meaningful pricing information available to everyone.

Communications between financial and communications departments, and c-suites, will be critical to ensure everyone is prepared.

Program Objectives

After this webinar you’ll be able to:

  • Understand what the 2019 CMS Price Transparency requirements mean for your organization
  • Describe the latest updates from CMS on this rule
  • Compare how hospitals in Pennsylvania are planning to comply
  • Prepare your communications team, finance leadership, and board members with internal and external communications strategies

Faculty will take participants through a mock media interview to help navigate inquiries around what the requirements are, and the potential impacts on quality, competition, and price negotiations. Don’t miss this interactive session to ensure your facility is ready.


Jolene H. Calla, Esquire currently serves as the vice president of health care finance and insurance for The Hospital and Healthsystem Association of Pennsylvania (HAP). Calla directs all activities related to health care finance policy, including Medicare, Medicaid, and other government reimbursement. Her responsibilities include analysis of state and federal budgets, as well as a comprehensive knowledge of policy, legislation and regulation impacting hospital and health system finances. Prior to joining HAP, Calla served the Commonwealth of Pennsylvania for several years as Bureau Director for the Office of Medical Assistance Programs where she directed all operations and implemented multiple federal and state initiatives. Calla received her Juris Doctorate from the Widener University School of Law, her Master of Arts in Communication Arts from the New York Institute of Technology, and her Bachelor of Arts in English and Bachelor of Arts in Communication Arts from Villanova University. 

Rachel Moore serves as HAP’s director, media relations, where she works with members of the media to tell the hospital community’s stories. Moore uses broadcast, digital, and multimedia approaches to tackle communicating about health care’s most complex issues. Moore brings to HAP extensive political campaign and legislative experience, and deep knowledge of social media strategy and critical cultural discourse. Moore holds a master of communications from Penn State University, Capital College, and a bachelor’s degree in political science and Spanish from Lebanon Valley College. 

Laura Stevens Kent serves as HAP’s vice president, federal legislative services and works in HAP’s Washington, D.C. office. She is responsible for representing HAP with the federal congressional delegation, national health care organizations, and national coalitions to advocate for policies that support Pennsylvania’s hospitals and health systems. Laura joined HAP after spending more than a decade working for members of the Pennsylvania congressional delegation. She most recently served as deputy chief of staff, appropriations director, and counsel for Congressman Charles W. Dent. She holds a Juris Doctor degree from the Georgetown University Law Center and a Bachelor of Arts in political science from the University of Vermont.

Who Should Attend

This webinar is recommended for chief financial officerss, compliance officers, legal counsel, directors of revenue cycle, billing and collection managers, Media relations staff, public relations professionals, trustees, and other hospital leaders that are involved in, or responsible for responding to media inquiries.

Pricing and Registration Information


$99 HAP Member Rate (Live or Recording) (includes 1 phone line/web connection per site. Additional phone lines will be billed at $99)

$150 HAP Member Rate (Live PLUS Recording) (live session includes 1 phone line/web connection per site. Additional phone lines will be billed at $99)

$199 Non-Member Rate (includes 1 phone line/web connection per site. Additional phone lines will be billed at $199)

Fee includes handout materials forwarded via email prior to the session.

Registration Cancellation Policy

No refunds will be issued for cancellations received after December 11. There is a $25 administrative fee on all cancellations. Cancellations must be received in writing.

The registration deadline is December 10.

Certificate of Attendance

A general certificate of attendance will be emailed to all participants. Some national, state, and local licensing boards and professional organizations will grant continuing education credits for attendance when you submit the course outline (save the program email) and your certificate of attendance. It is recommended you contact your own board or organization to find out what is required.

How the Webinar Will Work

There is no limit to the number of staff from your facility who can tune in to the seminar via speakerphone and computer with a shared phone line. For the ideal team learning experience, HAP encourages finance, compliance, and media relations staff to jointly participate and work together to determine your action plan.

Upon receipt of registration, confirmation will be emailed to the registrant. Dial-in instructions will be emailed to each registrant’s email address approximately 48 hours prior to the program, including information on how to obtain handout materials for the conference. If you do not receive an email by this date, please email

Please register only one name per connection.


For registration information, or if you need special accommodations, please contact HAP Education Services at (717) 561-5270.

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