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Event Details

2018 HAP Communications Conference: Hospital Communication in the Age of Consumerism and Social Media

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Dates: April 12, 2018 - 8:30 a.m. to 3:30 p.m.

Location: Dixon University Center

Registration Deadline: April 05, 2018

Learn from health care experts and network with colleagues about how to develop strategies to successfully navigate the fast-paced world of hospital communications.

Program Overview

Learn from health care experts and network with colleagues about how to develop strategies to successfully navigate the fast-paced world of hospital communications. You will hear from national experts about the role of quality and price transparency in a consumer-centric world; internal communications and best practices; crisis communications––building the right team and preparing for today’s challenges; and social media.

Agenda

April 12, 2018

8:30 - 10:00 a.m.                  Internal communications, cutting through the noise
                                              
Kim Fox, Partner, National Practice Leader with Jarrard, Phillips, Cate & Hancock
10:00 - 10:20 a.m.                Break
10:20 - 11:40 a.m.                Social media policy and best practices in a digital world
                                              Reed Smith, Founder and President, the Social Health Institute and THA Digital Marketing
11:40 - Noon                         Break
Noon - 12:45 p.m.                Lunch/Table top discussions 
12:45 - 2 p.m.                       Price and quality transparency in a consumer-centric world
                                             
Colin Milligan, Senior Associate Director, Media Relations, American Hospital Association
2:15 - 3:30 p.m.                    Crisis communications––building the right team and preparing for today’s challenges
                                             
David La Torre, La Torre Communications Founder
3:30 p.m.                               Adjourn

Who Should Attend

This conference will be of particular interest to hospital communications or public relations professionals.

Pricing and Registration Information

Registration fee includes all meal and break functions, as well as all handout materials. Credit card payment is required at time of online registration. 

HAP member rate - $199 

HAP nonmember rate - $399

*Space is limited. 

Registration Deadline – April 5, 2018.

Substitutions & Cancellation Policy

Refunds will be granted for written cancellation requests received or processed online by April 5. Cancellations over the phone will not be accepted. No refunds will be granted after April 5. There is a $50 administrative fee on all cancellations. Substitutions are permitted. No shows will be billed. Walk-in registrations will require payment onsite.

Please contact HAP Education Services at (717) 561-5270 if you wish to substitute an attendee

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