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Event Details

How Health Care Marketers Can Prove Marketing Attribution


Dates: September 19, 2017 - 12 p.m. to 1:30 p.m.

Location: Webinar (in conjunction with the Mississippi Hospital Association)

Registration Deadline: September 13, 2017

Online registration for this program has closed. Please contact HAP Education Services at (717) 561-5270, if you would like to register for this event.

As health care marketers, you are asked to prove the return on investment (ROI) for your campaigns. However, how do you define success? Does your chief executive officer and chief financial officer agree with your definition? In this webinar, Eric Morgan will cover how to establish goals, gather the data you need, and tailor reporting to specific audiences. He will offer tips on how to bridge the gap between marketing, administration, and finance.

Program Objectives

  1. Defining ROI (and getting all to agree on the same definition, methodology and calculation)
  2. Establishing leading/lagging indicators
  3. Using executive summaries to deliver marketing reporting to administration and finance
  4. Establishing the most important items to report
  5. Review of dashboard systems that help with ROI



Eric Morgan, Founder and President of Morgan & Co., has a rich background of over 20 years of media strategy, planning and buying experience in offline, online, non-traditional, and promotional advertising tactics. He has handled media strategy for Louisiana Office of Tourism, Hotel Monteleone, Visit Baton Rouge, and Frank D. Azar.

Eric earned an MBA at Tulane University and a BA from Loyola University in Advertising Communications with a minor in Marketing. Eric speaks regularly at conferences, including the Southeast Tourism Society, Louisiana Hospital Association, and the Louisiana Restaurant Association. Eric has taught Advertising Media Planning in Loyola University’s Communications Department. He is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. In 2009, the Advertising Club of New Orleans named him Top Executive of the Year.

Who Should Attend

This webinar will be of interest to public relations, marketing, and communications personnel as well as strategic planning, and community relations personnel.

Pricing and Registration Informaiton


$199 HAP Member Rate (includes 1 phone line/web connection per site. Additional phone lines will be billed at $199)

$299 Non-Member Rate (includes 1 phone line/web connection per site. Additional phone lines will be billed at $299)

Fee includes handout materials forwarded via email prior to the session.

Registration Cancellation Policy

No refunds will be issued for cancellations received after September13. There is a $25 administrative fee on all cancellations. Cancellations must be received in writing.

The registration deadline is September 12.

Certificate of Attendance

A general certificate of attendance will be emailed to all participants. Some national, state, and local licensing boards and professional organizations will grant continuing education credits for attendance when you submit the course outline (save the brochure) and your certificate of attendance. It is recommended you contact your own board or organization to find out what is required.

How the Webinar Will Work

There is no limit to the number of staff from your office per connection who can tune in to the seminar via speakerphone and computer. Additional connections dialing/logging in will be billed. Enjoy the benefits of attending a live conference without having to leave the office.

Upon receipt of registration, confirmation will be emailed to the registrant. Dial-in instructions will be emailed to each registrant’s email address approximately 48 hours prior to the program, including information on how to obtain handout materials for the conference. If you do not receive an email by this date, please email HAP_Education_Services@HAPonline.org.

Please register only one name per connection.



For registration information, or if you need special accommodations, please contact HAP Education Services at (717) 561-5270.

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